Create More Time, Space and Peace™
Owners in the custom storage industry find it to be true. We give them more time to focus on their staff and operations. Headspace to plan for the future. With the peace of mind of knowing that our team works outside their business doors daily.
Gravity Well Marketing, Inc. has the good fortune to work with Closet Factory owners across the country.
In many cases, the dollars and time we save these owners in our media planning and buying skills and our national relationships with media provide them with our expertise for no additional investment.
We create, negotiate, write, and implement creative and strategy that are unlike any other custom storage company today and worthy of your Tailored Fitted Spaces™.
We have blueprinted a tailored but tested marketing strategy to grow your top-line revenue and increase your closing ratio and average sale. Big words, yes.
What’s different? How we consistently deliver on those bold words by creating sticky, relevant messages glued to a backbone of frequent message delivery. More than a “branding” strategy, our goal is long-term, top-of-mind awareness and, ultimately, “bonding” with your market. Doing so helps your franchise form relationships and grow into a household name even before most people consider a remodel. Our strategy commonly results in market-wide category dominance and, as mentioned, growth in revenue and the health of your business.
Closeteers™
At the heart of our craft, lies a community of visionaries, creators, and designers extraordinaire—the Closeteers.
Their dedication and ingenuity bring life to spaces, transforming them into havens of organization and beauty. Closeteers are the architects of order, the artisans of harmony, and the maestros of custom storage solutions. With each design, they orchestrate joy, weaving practicality and aesthetics into the fabric of everyday lives. Their passion resonates in every meticulously crafted closet, pantry, office, and beyond.
Closeteers possess the remarkable ability to see beyond walls and dimensions, envisioning spaces that inspire and rejuvenate. They transform cluttered chaos into serene sanctuaries, nurturing the well-being of families and individuals.
Go forward and continue to shape the world one space at a time, as the unparalleled Closeteers that you are.
We honor your journey, your expertise, and your dedication—Closeteer!
Tailored Fitted Spaces are storage solutions with value:
1. **Optimized Use of Space:** Custom storage solutions are designed to maximize every inch of available space. They can transform awkward corners, underutilized areas, and tight spaces into functional storage, ensuring no space is wasted.
2. **Personalization:** Tailored fitted spaces are customized to meet the homeowner's specific needs, preferences, and lifestyle. The design considers individual storage requirements, aesthetics, and organizational priorities, creating a personalized solution that perfectly suits the homeowner.
3. **Enhanced Organization:** Custom storage solutions provide a place for everything, making it easier to keep belongings organized and accessible. With designated spaces for items, homeowners can reduce clutter and enjoy a neat living environment.
4. **Increased Home Value:** Well-designed custom storage adds value to a home. Potential buyers recognize the practicality and aesthetics of tailored fitted spaces, making the property more appealing and potentially increasing its resale value.
5. **Efficient Time Management:** With everything in its place, homeowners can save time searching for items. An organized space streamlines daily routines and reduces stress, allowing for a more efficient lifestyle.
6. **Improved Aesthetics:** Custom storage seamlessly integrates with the home's interior design, creating a cohesive and aesthetically pleasing space. Clutter-free areas and stylish storage solutions enhance the overall beauty and ambiance of the house.
7. **Flexibility and Adaptability:** Custom storage solutions are versatile and can be adapted as needs change. Adjustable shelves, modular components, and flexible layouts ensure the storage system evolves with the homeowner's lifestyle.
8. **Increased Productivity:** A well-organized space enhances productivity. Whether it's a custom home office, a craft room, or a pantry, an optimized workspace fosters focus and creativity.
9. **Ease of Maintenance:** Custom storage solutions are designed with ease of maintenance in mind. Easy-to-clean materials and thoughtful design features make keeping the space tidy and clean a breeze.
10. **Personal Retreat:** A tailored fitted space provides a personal retreat within the home, where homeowners can relax, unwind, and find comfort in an environment designed specifically for them.
Overall, a tailored fitted space with custom storage adds value to a home by increasing organization, functionality, aesthetics, and overall satisfaction for the homeowner. It offers a unique and personalized solution that enhances the quality of life within the home.
Jeff Bruzzesi - Virginia Beach
“Gravity Well Marketing was not willing to make a commitment until they were satisfied they could make a positive contribution to my business. The team’s vast experience enables them to cut through, identify the winners from the losers, negotiate effectively and forge long term media partnerships. GWM’s management of my marketing resources has far exceeded my expectations. Trusting and investing in this company has been one of the smartest decisions that I have made.”
Michelle Walters & Lacey Walters-Hosbach - Pittsburgh
“The benefits we have seen from working with the Gravity Well Marketing team over the past four years have been immeasurable. Their knowledge, expertise, and negotiating skills have taken us to a level with our advertising and marketing that we could never have achieved on our own. GWM is there to support us in all areas of business whenever we need it – even if it is just an ear to listen. We could not imagine navigating the advertising industry without Gravity Well Marketing’s help.
Bryan & Teresa Mueller - Richmond
We’ve worked with Gravity Well Marketing for over 10 years. Their understanding and advocacy for our product has been invaluable. They have produced a consistent and relentless marketing approach that has branded Closet Factory in Richmond. Michael and his team continue to look for opportunities to grow our customer base. They negotiate favorable terms with all our advertising partners. In 2019 we celebrated our 20th anniversary. GWM played a keep roll in our celebration. As part of our celebration, we decide we wanted to raise $20,000 for our local charity. The team was key in getting our advertising partners to provide auction items and additional advertising . With their help we exceeded our goal and raised $29,000. When Covid hit in 2020, Michael’s team was on top of things. With the initial concern of business stopping, they proactively worked with our media partners to a very favorable outcome without reducing our reach or frequency.
We have grown from a $2.4M dollar company in 2011 to over $10M. People in Richmond know Teresa and I because of the branding that has happened due to our marketing strategy. We grew by 24.5% in 2021 and are currently 31% ahead in 2022. Hiring Gravity Well Marketing has been one of the best decisions I have made.
