"I can do things you cannot, you can do things I cannot; together we can do great things."
— Mother Teresa.
About Gravity Well Marketing, Inc.
We strategize, optimize, and elevate the bond between Closet Factory and their local communities.
We increase revenue! We increase brand recall! We educate, persuade and motivate!
Our Knowledge is profit for Closet Factory Owners!
Closet Factory owners and teams are awesome at what they do. So are we.
National Media Partnerships
Gravity Well Marketing has worked with Closet Factory market owners for over a decade. Our use of persuasive media has consistently produced top-line revenue growth, greater closing ratios, greater average sales, and increased lifetime value of Closet Factory customers.
How do we do this? With radio and television and judicious use of print publications. Through these vehicles, Closet Factory connects on a deeply personal level with customers and prospective customers. Closet Factory becomes firmly anchored into long-term memory and easily retrieved when their “life” event occurs.
But it’s not just our skill at creating the right message that is responsible for positive brand recognition and Closet Factory owners' success. It’s also our skill at creating and negotiating powerful in-market media buys.
Gravity Well Marketing has leveraged the collective weight of our markets to deliver significant cost reductions as our owners achieve greater market share.
Our buying relationships with National and Local media partners create an entry into persuasive media affordable - savings are automatic.
We can invest in more media on your behalf for less money.
Core Partners
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iHeartMedia
Harnesses the power of audio, using multiple platforms and diverse content to connect people through companionship, compelling storytelling, and service.
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EffecTV
Is an audience delivery company. Using first-party data to target audiences across linear TV, streaming, and video on demand.
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NBC Universal
Is primarily involved in the media and entertainment industry. The company is named for its two most significant divisions, the National Broadcasting Company (NBC) – one of the United States Big Three television networks – and the major Hollywood film studio Universal Pictures.
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Audacy
An Audio home for diverse, mass, and niche communities.
Audacy is a leading multi-platform audio content and entertainment company with audience access everywhere, on every device.
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The Home Mag
Home Improvement Marketing. Delivered to targeted mailboxes monthly.
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Corporate Sports & Entertainment
Access to 100 professional sports franchises and events throughout the NFL, MLB, NBA, NHL, PGA, and NASCAR, as well as NCAA universities
Owners Receive
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Media Buying
Our team will work with markets and budgets providing a strategic media buy that produces long-term relationships within each market.
Media buys will consist of radio and television only. GWM will collect payments directly from owners. Our fees will be paid by media through commissions.
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Creative
Message Design that cuts through the marketing clutter. Creating persuasive and motivational messages that produce favorable and likable relationships with consumers and Closet Factory.
TV and Radio creative will be provided monthly in varying lengths on a subscription basis.
Benefits for Closet Factory Owners
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iHeart recognizes the power of the nationwide Closet Factory partnership and comes to the table with exclusive rates only available to Closet Factory owners through Gravity Well Marketing. The average discount on rates (before factoring in $0 commercials) is 55% on annual campaigns.
Our long-term partnership unlocks preferential unsold inventory distribution, meaning Closet Factory gets more commercials per week, free of charge.
Music Sponsorships
Theme Sponsorships
On-Air Talent Influencers
Social Integration
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EffecTV will offer aggressive rates in each Closet Factory market. The average discount is 35% from the published rate card on linear networks.
OTT campaigns will be presented at 20-25% of the current Cost Per Thousand.
Additional Sponsorship and No Charge inventory will be provided based on market availability.
All campaigns are based on market-specific 1st party TV viewership data combining high reach with high-frequency networks.
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Rates will be delivered at a minimum of 25% below published rates.
Additional opportunities:
Spanish Language – Telemundo in all markets
COZI Digital Stations in all markets
Sponsorships (weather/traffic)
Live Stream (sports)
Video Pre-Roll
Mobile Application
Social
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Closet Factory markets will receive a 30% discount from the published rate. In addition to a 20% returned ticket allotment per market will be provided.
FAQs
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Yes. We have already negotiated favorable rates with our core media partners. We will work with all media partners to ensure the best possible rates for you.
Example: $15,000 TV buy. Retail value $25-30K. Included now bonus/no charge commercials can add another $500 to $1500 per week. And with sponsorships that include:05 creative $750-$2500 weekly.
Your $15k investment may be estimated to $40k in value.
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All Radio and TV buys will be executed with a 10-day cancellation clause. Buys may be cancelled by GWM with our without cause via email or phone.
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Media selections are made market by market using National Partners and local media outlets. All media may be vetted for the benefit of each market individually.
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TV and Radio creative is offered on a monthly subscription basis. This will be delivered to the market media partners monthly. Owners are charged a monthly subscription fee that includes production costs.
You are free to write and produce your own creative as well if preferred.
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As an add-on service, GWM will provide media buying for print media. Buys will be made in gross dollars. Creative services will have additional out-of-pocket costs to the market uniquely.
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All media buys will be paid to GWM through credit card authorization held securely by GWM. We will audit market invoices to ensure accurracy “as needed.”